A successful website is a website that ranks on Google page one for the majority of keywords that best describe the services and products supplied by the business. One of the many contributory factors that the search engines look at when deciding which websites should be displayed on page one of its search results is the quantity, quality, uniqueness and regularity of new content (articles) published on the website.
Continuously creating and publishing new and interesting content is a crucial element to every online marketing campaign that’s, why we assign a dedicated team of in house SEO copywriters to each of our clients projects. The role of the copywriter is to continuously research the client’s products/services, industry, market sector and target consumer to enable the writer to create interesting content that can be published on the client’s website, external blogs and forums.
Website marketing and content creation go hand in hand and a good team of copywriters understands that what they write must be of interest to the websites visitors.