Link Building in a Changing Search Environment

Online marketing just gets harder and harder is a typical line one can expect to hear when discussing the changing face of SEO while having lunch with an over stressed link acquisition professional. This is quite understandable because it’s the guys in the link building department of most digital marketing agencies who are in the frontline and have to respond the quickest to Google’s now extremely regular algorithm updates and environmental shaking tweaks.

Identifying, testing and implementing safe link building strategies is still and will always be a fundamentally important element in every search engine optimisation mix and I do stress heavily the word “mix” because it is the key to winning and losing.

Let’s go back in time to those pleasant carefree happy go lucky days when we were all rookies learning our trade, acquiring the knowledge of the fundamentals of marketing. Remember the mantra the marketing mix, the marketing mix these where the words that were constantly drummed into our young receptive minds by an ex industry pro, nicotine stained fingers and slightly smelly tutor who let’s face it actually did know his stuff. Now warp back to the present and apply that same mantra to a link building format.

Ok for those of us who are still not getting it let me spell it out for you, provided that we constantly strive to attract a broad mix of different people on different platforms to link to our clients website then the only way is up because this is what the search engine want to see. Links are signals, so if we broaden the signal base it equates to a stronger signal!

 

About The Author:
Geoff Digital is a Senior SEO Consultant at Gtec Media Ltd
Contact: @geoffdigital