Blog Archives - Page 2 of 2 -

Developing a content distribution strategy

April 11, 2014
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What is content distribution?
Content marketing is the practice of creating fresh, interesting and informative digital content which will directly or indirectly promote the brand. Content distribution is an element of content marketing, which is concerned with the distribution of the content via popular web portals […]

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Utilising Social Media for Proactive Marketing

March 9, 2014
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According to probably seven out of ten digital marketing agencies social media marketing is a must have component in every new campaign they launch and that is a strategy which I fully agree with however, I do sometimes wonder if the rule that one size does not fit […]

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Link Building in a Changing Search Environment

February 18, 2014
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Online marketing just gets harder and harder is a typical line one can expect to hear when discussing the changing face of SEO while having lunch with an over stressed link acquisition professional. This is quite understandable because it’s the guys in the link building department of […]

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Monetizing Brand Reputation

January 22, 2014
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An asset that is often overlooked by many providers of SEO services is the inherent value of the clients brand reputation. Albeit not the easiest of assets to monetise if the clients company is a very small business but, one worthy of the deployment of resources when the […]

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Don’t Underestimate Mobile Search

January 20, 2014
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In the third quarter of 2013 the total of Google, Yahoo and Bing searches undertaken by consumers using mobile phones and tablets breached the 25% ceiling of all searches this; figure is predicted to continue to grow throughout 2014.

With more than a quarter of all online searches […]

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